The Ministry of Tourism's one-day symposium to design a strategic plan for cultural tourism was attended by officials from the Ministry of Tourism, the National Museums of Kenya, and various scholars and cultural practitioners. TARA's Head of Marketing, Communication and Outreach, Gloria Borona, made a presentation on TARA's work with rock art tourism in relation to community projects.

Towards the strategic plan, the Ministry hopes to organise regional workshops across the country, benchmarking and, finally, a national workshop. If it is adopted, it will be mandatory for institutions such as Kenya Tourism Board to incorporate cultural into their marketing strategy.

 

(5-11-09)